Behavioral Marketing and Online Privacy

Without any doubt the Internet is one of the greatest inventions of all times and has a very important role in today’s society. The big question is how far can we go utilizing this technological resource without invading the privacy of the users. In behavioral marketing gathering information online about the consumers is one of the biggest tools. It allows us marketers to track people’s individual behavior and let us know what consumer’s need and what they like. For example, 10 years ago if you visit a web page and another person visits the same web page you see the same advertisings, but now is different and more complicated. Tracking your online behavior let marketers to put different ads depending on your needs and wants. For example, they put ads that match your lifestyle, that make sense with the place you live, and with what you liked. It has a very positive effect in satisfying the customer’s needs and wants, but in the other hand many people complain about the privacy.

Tips to protect your online privacy!

a.   Do not give personal details to strangers

b.   Use cookies management software.

c.    Keep clean your email and be careful with the junk email.

d.   Usually random websites that offer a price are scams.

e.   Do not reply spam.

f.     Use antivirus or/and a firewall.

g.   Read privacy policies; do not just check mark the box to continue!

h.   Use encryption.

i.      Diversified your passwords and username, do not use the same for all your accounts.

j.      Do not leave open old accounts.

The Major Benefits of Social Media for your Business and for you!

The Major Benefits of Social Media for your Business!

As marketers, we identify the customer needs, find a solution for them, and conclude with the exchange process that is the main goal of any company. Social Media has a significant role in this process and every day more people are integrating social media techniques in their marketing strategies, that’s why if you do not join this trend, your business is going to fail. Social Media has numerous benefits that contribute to a business success. The major benefits of social media are:

1.    Establish a brand – social media raises awareness of a brand by increasing your reach to the public.

2.    Increases customer royalty – it connects the customer and the business in a more personal way creating trust between them. This is a competitive advantage because it will make them do business with you rather than the competition.

3.    Feed Back – it gives you the opportunity to listen to your customer’s opinion, in order to improve your product and/or customer service.

4.    Spy the competition – this can be an advantage or disadvantage.  It is an advantage because it lets you follow and analyze your competitor’s strategies but it could become a disadvantage because they can do the same to you!

Benefits of integrating social media techniques for yourself!

Many people think that social media is only for businesses and not for individuals. This is completely wrong. Social media provides you with several basic and important tools to be successful in your personal career. The main benefits are:

1.    Display your resume for future employers or recruiters.

2.    Find countless jobs that are posted in social media websites.

3.    Show your skills and achievements to other people, and establish yourself as a professional.

4.    Connect with other experts in your field to share information worldwide

5.     Increase your Business Network.

6.    Connect with high school or college classmates, colleagues and family members.

 Social media examiner